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Location Is Key To Product Placement

How product placement influences your buying decision

Product placement is key to influencing sales on products.  A recent study in Applied Cognitive Psychology states that “location may influence not only the products you buy in stores and online, but other day-to-day choices, such as the person you select to complete a task, the item you select on a menu or the way you respond to surveys.”

There is a tendency to select items in the middle of a row, both horizontally and vertically.  Basically, we tend to select what is directly in front of us, at eye level.

If you are a vendor and you would like to give a specific product some more attention. Try to place it right in the middle of a person viewing your vending machine.  You just might see it fly off the shelf!

Take a look at Karma Wellness Waters!

Ways To Expand Your Vending Business

It is easy to get into a routine with vending.  You have invested in a certain number of vending machine equipment.  The machines go in a set number of business locations.  The time it takes to service those business locations is approximately the same every single week.

Now you’re wondering how to put your vending company name out there to gain more business.  How do you add more businesses to your every day route?  The first thing to look into is to try and get more vending machine equipment.  Having more equipment will give you an idea of how much more business you are able to service.

Next, take a look at some advertising.  You need to make sure you have contact information on all of the vending machines you currently have out.  Then, take a look at direct mailing advertising, internet, yellow pages.  You need to let the local businesses know that you are around!

 

Background on Piranha

The Piranha vending system was created with the concept of coming up with a simple, profitable formula for anyone who wants to get into the vending business.  Years of experience with different types of vending machines earned a field-tested knowledge of what is the best type of equipment for a location that requires a vending machine and it’s services.  Speaking with hundreds of vendors and businesses nationwide gave Piranha the advantage of being able to develop this program and offer it to our new customers.

For over 14 years, the founder of Piranha has been in the front line of developing this program to ensure success of every client that comes through our door.  Trust that this system will work for you no matter how big or small you want to be in this business.  You can be confident that this is the most effective way to start a vending business because you are in very good hands with Piranha!

  • The vending industry is considered a “recession proof business”
  • You are selling nationally recognized products like Coke, Pepsi, Doritos, Snickers…
  • Product markup is usually 100%-300%
  • There is a never-ending supply of business locations for your vending machines
  • Quicker return on investment with no “re-occuring” franchise fees

Number One Mistake Most People Make While Loading A Vending Machine

Ever wonder why you’re always the one unable to get your product when trying to use a vending machine?

The fact is, there is a science to loading the products into a vending that will prevent it from jamming!

Always refer to your owner’s manual for tips, because every manufacturer has slight different designs that helps with this issue.  You should always load products as suggested by the manufacturer.  Those engineers have a reason when they design the vending machine to vend a certain way!

Contact Us

Piranha, LLC
50601 Central Industrial Drive
Shelby Township, Michigan 48315, USA

Email: piranhamfg@gmail.com

Phone: 800-764-8245 * 586-997-1212

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