How product placement influences your buying decision
Product placement is key to influencing sales on products. A recent study in Applied Cognitive Psychology states that “location may influence not only the products you buy in stores and online, but other day-to-day choices, such as the person you select to complete a task, the item you select on a menu or the way you respond to surveys.”
There is a tendency to select items in the middle of a row, both horizontally and vertically. Basically, we tend to select what is directly in front of us, at eye level.
If you are a vendor and you would like to give a specific product some more attention. Try to place it right in the middle of a person viewing your vending machine. You just might see it fly off the shelf!
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