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Healthy Vending Trending for the Future

Healthy vending is the wave of the future. If you have been dragging your feet with opening a healthy vending business, here is some information to get you excited to jump on the bandwagon!

Several states have legislation in the works to mandate more healthy options in vending machines, thus making vendors feel pushed to ‘go healthy’. According to the Public Health Law Center website, “experience is showing that healthy vending initiatives can actually result in increased sales, especially when pricing, placement, and other marketing strategies are used to encourage healthier purchases.”  You really can be successful selling healthier options in your vending machines!

Legislators and vendors need to “focus on the common ground as much as possible — both supporters of healthy vending movements and vendors recognize that if the products do not sell, the policy will not be successful. Nutritional standards for vending machines should be evidence-based, but also should take into account what vendors are doing already, and what products are actually available in the region. The implementation plan should factor in adequate time for vendors to transition their products and acclimate customers to the changes. Marketing strategies that encourage people to purchase healthier options, including pricing, product placement, and promotional materials, should be included in policies and guidelines. Vendors should be supported through communications and outreach activities.”

Vendors are coming to understand that market forces are changing. New studies and market research continue to emerge showing that consumers increasingly want healthy food and beverages. The evidence is showing that healthy vending efforts, with planning can be just as profitable and successful — if not more — as the increasingly outdated business model based on junk food offerings.

A recent study of the Chicago Parks District’s healthier vending policy (which requires 100% of products to meet modest nutrition standards) found that the overall average monthly sales per machine increased by over 400% (from $84 to $371) during the first contract year, and that 98% of patrons surveyed stated they would buy snacks again.

Healthier options for vending machines

Consumer Attitudes

The International Food Information Council (a food industry trade group), conducts annual surveys on consumer attitudes about food and reports on trends. Its 2014 consumer survey found that the importance of healthfulness (which has long been one of the top three factors that influence food purchasing decisions) has increased significantly, with 71% of consumers now reporting that they are influenced by healthfulness when buying food and beverages — up 15% from 2011. In contrast, taste and price (the number one and two factors) have remained relatively unchanged at 90% and 73%, respectively.

The 2016 consumer survey found that healthfulness continues to drive consumer’s choices. Many Americans are making an effort to choose more healthful options. More than three-quarters (76%) of Americans report making small changes to achieve an overall healthier diet. Eight-in-ten (81%) have made an effort to eat more fruits and vegetables, with three-in ten having made this change in the past year. Similarly, most are trying to cut calories by drinking water or low and no-calorie beverages (76%), eating more foods with whole grains (65%), cutting back on foods higher in added sugars (70%), and consuming smaller portions (66%). In fact, the average American is doing at least six of ten healthful eating behaviors. Women, college graduates, those with higher income, and those in better health were more likely to report engaging in the healthy eating behaviors.

When probed about their motivations for adopting healthy eating behaviors, most Americans say that they made the changes either to lose weight (63%) or to protect their long term health (62%).

These are some huge numbers. People, (potential customers) would rather purchase healthy options to support their long term health!! With the data and legislation momentum, healthy vending is only showing signs of growing into a large and profitable market.

We Can Help You!

At Piranha, we have plenty of options for anyone looking to get their foot in the door of the healthy vending business trend. We offer resources for vending placement, technical support and even training in our warehouse here in Michigan. We’d love to see you succeed with one (or several) of our healthy vending machines.

Soft Drinks May Link To Osteoarthritis

A study done in Boston Shows male patients who drank high calorie soft drinks with symptoms of osteoarthritis.  Osteoarthritis is often caused by wear and tear of the cartilage surface.  Mostly in the soft cushion between the bones.  Osteoarthritis is dangerous because you cannot reverse the effects and damages are permanent.

When standing in front of a vending Machine, one is often tempted to grab a sugary soft drink to quench your thirst.  Soft drinks not only does nothing to quench your thirst, it causes a rippling effect to decline your health from adding empty calories to your daily caloric intake by making you gain weight, to diabetes, and possible osteoarthritis.  Look for bottled water or LOW CALORIE vitamin infused waters that have less health hazards.

Take a look at a revolutionary product that offer essential vitamins with just 20 calories! Drink to your health!

Coconut Water Is The New Vending Craze

There is a new trend in healthy drinks and it’s catching on fast.  Active people are now encouraged to choose coconut water as a more natural alternative to sports beverages, energy drinks and flavored water.  A growing number of coconut-water brands–at least five brands are on the market–are competing for dominance this summer.   Makers note that their containers are more earth friendly than plastic bottles too.  Currently, you can place these coconut water drink containers in glass front version vending machines.  Call us at Piranha for more details.

It’s high in potassium, packed with electrolytes, and it’s fat-free. Although some flavored versions have more sugar–and typically taste better–unflavored coconut is low in sugar.

Don’t confuse coconut water with coconut milk, which is made from the white flesh of the fruit, coconut water is the clear liquid in the fruit’s center. Also unlike coconut milk, the water is very low in calories and fat and high in the electrolyte potassium, which is why it’s often marketed as a natural alternative to sports drinks.

Most coconut waters contain only one ingredient, which is why it’s catching the eyes of people looking for healthy alternative drinks.  Look for it in your local stores and vending machines and try it!

 

It’s All About Popularity

Latest reports show that, Coke, remains the most popular soft drink on the market. This finding marks a victory for Coca-Cola Co. as its sodas now hold the top two spots, beating out its longtime rival PepsiCo Inc.

Part of the reason why this happened is the growing interest in zero or low calorie drinks. Companies that are in competition have invested in energy drinks and vitamin infused drinks in order to compensate for the decrease in soda sales.

Even though soda drinks have fallen over the years, Coke was still able to sell 1.6 billion cases last year.

The top 10 sodas in the U.S., in order of popularity, are: Coke, Diet Coke, Pepsi-Cola, Mountain Dew, Dr Pepper, Sprite, Diet Pepsi, Diet Mountain Dew, Diet Dr Pepper and Fanta.

Springtime “Springs Up” Drink Sales

Spring is right around the corner. Plants are coming alive and people are coming out of winter’s deep chill. It’s the perfect time for Vendors to rev up drink sales! Warmer, sunnier days definitely make people want to drink more. Vendors should start looking at the types of drinks that are offered in their vending machines and make some changes to ensure more sales in the coming warmer months. Here are a few tips to entice more drink sales…

Change up your drink selections. Besides the few absolute must-have items in your drink selection (most places have to have Coke/Pepsi etc) take everything else out of your machine. Go around the business and ask for suggestions of new drink items they would like to see in the vending machine. Not only will you build a better relationship with your business location by doing this, you will also show them that you care about their needs and that you are trying to customize the selections to fit their requests. Replace with fresh selections of ice teas, energy drinks, juices, lemon/lime sodas, coffee drinks. If the business location had apple juice as a selection all winter, suggest and replace it with a different kind of juice like grape or orange to keep your customer interested. If there was already a coffee drink selection, go for a different flavor and mix it up with variety for your customer. They will feel like they just got a brand new vending machine with all new choices inside. Before you leave your vendor, make sure you also give it a “spring cleaning” by wiping it down inside and out.

That’s it! Your vending machine is ready to receive all the extra sales. By doing all this, you will ensure higher sales and will be totally ready for the upcoming warmer months.

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Piranha, LLC
50601 Central Industrial Drive
Shelby Township, Michigan 48315, USA

Email: piranhamfg@gmail.com

Phone: 800-764-8245 * 586-997-1212

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