How product placement influences your buying decision

Product placement is key to influencing sales on products.  A recent study in Applied Cognitive Psychology states that “location may influence not only the products you buy in stores and online, but other day-to-day choices, such as the person you select to complete a task, the item you select on a menu or the way you respond to surveys.”

There is a tendency to select items in the middle of a row, both horizontally and vertically.  Basically, we tend to select what is directly in front of us, at eye level.

If you are a vendor and you would like to give a specific product some more attention. Try to place it right in the middle of a person viewing your vending machine.  You just might see it fly off the shelf!

Take a look at Karma Wellness Waters!