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How to increase your Vending Revenue

Whether your vending machine business is a success so far or otherwise, there’s always room for improvement. In this article, we offer some pointers in increasing the revenue generated by your vending machines.

  1. Monitor market trends

  2. Part of being successful in this business involves regularly monitoring what’s going on in the general marketplace. Go around town and take a look at some of your competitors. What type of items have they focused on? Are they drawing in customers? One recent trend to watch is the growth in popularity of “healthy” foods being sold in vending machines. If your candy sales are falling you might want to consider selling healthy snacks instead!

  3. Review your locations

  4. The vending machine business has the reputation of being “hands-off” – meaning that revenue is generated like clockwork after you’ve set up your machines. While this is partly true, you do need to keep an eye on how each machine is doing. Which area, if more than one, is progressing and which are not? If a particular machine is consistently faring badly then it is very important to find the cause of the problem and resolve it as soon as possible. You may find that moving locations will considerably raise product sales.

  5. Replenish product stocks in your machines

  6. Good stock management is vital for both maintaining and increasing revenues. If your machines are constantly out of stock you are leaving money on the table. Customers will tire of using your machines and may end up going elsewhere.

  7. Keep your machines in good condition

    For a customer, there is little more annoying than having money disappear inside a vending machine. Complaints can be a major headache for you and your employees. Instead, keep ahead of potential problems by servicing your vending machines on a regular basis. Your reputation depends upon it.

Suggested Shelf Life for Popular Vending Items

expiration-dateVendors need to pay attention to expiration dates of products that are sold.  The following are suggested shelf life for the most popular vending items.  You should always follow expiration or sell-by dates printed on the products that you purchase.  If you have a vending question, ask us about it here!

 

 

 

Chocolate Candy 9-12 Months
Sugary Candy (ie: runts, Mike & Ikes, Skittles, Hot Tomales) 18 Months
Gumballs 18 Months
Licorice 6-9 Months
Nuts 6-10 Months
Chips 2-3 Months
Pop Tarts 5-7 Months
Granola Bars 6-8 Months
Bottled Diet or Non-Diet Soda 3-4 Months
Canned Diet Soda Soda 3-4 Months
Canned Non-Diet Soda 9-12 Months
Gatorade or other Sugar Sugary Juice Drinks 9-12 Months
Bottled Water 10 Years

Location Is Key To Product Placement

How product placement influences your buying decision

Product placement is key to influencing sales on products.  A recent study in Applied Cognitive Psychology states that “location may influence not only the products you buy in stores and online, but other day-to-day choices, such as the person you select to complete a task, the item you select on a menu or the way you respond to surveys.”

There is a tendency to select items in the middle of a row, both horizontally and vertically.  Basically, we tend to select what is directly in front of us, at eye level.

If you are a vendor and you would like to give a specific product some more attention. Try to place it right in the middle of a person viewing your vending machine.  You just might see it fly off the shelf!

Take a look at Karma Wellness Waters!

Candy Maker Company make healthy changes

Candy bars like Snickers and Twix, will only come in sizes totaling 250 calories or less, starting next year.  The candy maker, Mars Inc, will make efforts to support healthier lifestyles by reducing candy bar sizes while still keep original flavors for loyal consumers.

If you are a vendor, you can emulate the efforts of Mars Inc by offering smaller or regular size candy bars in your vending machines.  Simply taking out king size products and big grab bags of chips will promote healthier snacking to your consumers!  What a great idea!

Change Of Season – Change Your Variety!

You’ve enjoyed great sales this summer as a vendor.  The weather was hot.  Gatorades and iced teas practically flew out of your vending machines.  You tried to stay away from melty chocolates.  All year long, the sales were good for healthy and lighter items such as granola bars and pretzels.

The season has changed and so should the variety in your vending machines.  Time to clean the dust off your coffee and hot chocolate vending machines and make sure your hot water systems are working!  Think about offering oatmeal packets in your snack vending machines for those health conscious customers that need a proper morning start.  Let’s all admit that mini donuts and danishes are perfect along side your morning coffee or tea!  Ramen noodles come in flat packages and bowls to fit in your different sized coils.  (Not only that, it’s also a big-profit item!)

Once you changed a few varieties to accommodate cooler weather, don’t forget to wipe down your vending equipment!  You will not see your sales slow down if your change the variety with the season!  Happy Vending!

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Piranha, LLC
50601 Central Industrial Drive
Shelby Township, Michigan 48315, USA

Email: info@piranhavending.com

Phone: 800-764-8245 * 586-997-1212

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